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Design a persuasive campaign aimed at promoting online education. In explaining your campaign, you must identify the following items:

  • The campaign’s central message or slogan
  • The target audience for the campaign
  • The medium used to promote the campaign
  • The intended persuasion outcome for the campaign

After providing the details of your campaign, you must explain why you believe this campaign will be effective using at least three of the persuasion theories that you learned in this course. You will need to cite at least four (4) outside sources besides the textbook. Material from those sources can be used to support details of your campaign or the persuasion theories that you reference in the paper. The paper must contain an introduction with thesis statement, at least five body paragraphs, and a conclusion. For a review of how to create these elements of an essay, visit the University of Arizona Global Campus Writing Center (Links to an external site.). The explanation of the campaign should be no more than 1000 words out of the total word count.

The Final Paper

Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.

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