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Purpose

MBA Business Plan component

Context

One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. 

In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.

Instructions

Write a 525-word report that includes the following sections:

  • Section 1: Business overview, mission, and vision
  • Section 2: A Market analysis that includes the following components:
  • Market overview/needs analysis
  • Target market
  • Competitive analysis
  • Value proposition
  • Section 3: Recommendation

Use the attached Market Analysis Research document for details on what to include in each section.

Cite references to support your assignment.

Format your citations according to APA guidelines.

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